Deus Ex Machina is a cult of freedom and authenticity.
The Deus Ex Machina brand is recognized around the world for its basic t-shirts with the brand logo and other prints, trucker caps and casual motorbike leather jackets, among other clothing and accessories.
Deus Ex Machina roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something different and original is more fun than just owning something.
This philosophy of Deus Ex Machina: “build bicycles with a purpose”, is a powerful expression of individualism, and this is how the brand became a cult of freedom, authenticity and originality in all its forms, creating from clothing to meeting points such as cafeterias. Deus not only set out to sell custom pieces and handmade motorcycles, but also to celebrate a culture of creativity. Deus ex Machina’s showroom/cafeteria/headquarters in Sydney immediately became a sanctuary for the inventiveness of freedom and industrial art.
Deus’ philosophy reminds us of a time when various fun activities such as motorcycling, surfing, skateboarding were a culture in their own right… And now all of them are welcome under the roof of Deus Ex Machina, where there is simply respect for honesty and enjoyment. Inclusiveness, boldness, authenticity, enthusiasm and freedom are the attributes under the brand’s clothing.