DR. MARTENS

MID SEASON SALE: Seasonal items on sale for a limited time.

Dr Martens for men

Every season we have the latest models of boots, flat ankle boots, platform ankle boots and sandals from the Dr. Martens brand.

The appeal of Dr. Martens appeals to those who have their own style but who share a common spirit: those authentic characters who represent something. People who have a proud sense of self-expression. People who are different.

On an aesthetic level, the simple silhouettes of Dr. Martens allow its users to adopt and adapt the brand’s boots and shoes as part of their own individual and distinctive style. On a practical level, their famous durability and comfort make them ideal for the world of concerts and street fashion, making Dr. Martens boots a lifelong ally. And finally, emotionally, they are a badge of attitude and empowerment.

The shoe is characterized by its exclusive air suspension, characterized by air cushioned soles (nicknamed Bouncing Soles, something like “bouncing soles”), developed by the German doctor Klaus Martens in the 1940s of the last century.

Dr Martens Story:

In 1945, Dr. Martens, a 25-year-old soldier, while recovering from a foot fracture, created an air-cushioned sole (instead of the traditional hard leather sole) to aid his recovery. Using a last and a needle, Martens made a prototype shoe and showed it to an old college friend and mechanical engineer, Dr. Herbert Funk. The two partnered, and using disused military supplies they began producing their shoes. Formal production began in 1947, and sales skyrocketed rapidly in the 1950s.

In 1960 the English shoe company R. Griggs Group Ltd. purchased the rights and began marketing the boots in the United Kingdom, creating for the first time the classic eight-eye 1460 model. The boots were branded with the ‘Airwair’ name and were completed with a black and yellow bow heel with the brand’s name and the slogan “With Bouncing Soles” (based on Bill Grigg’s own handwriting).

During this decade in which the Dr. Martens boot as we know it today was born, there were unprecedented changes in Western society: new ideas, cultural upheaval, and finally a social revolution. This radical atmosphere also witnessed extravagant and often exotic fashion. Despite the fact that Dr. Martens started out as work boots, in the late 1960s skinheads adopted them as their hallmarks. In the mid-1970s, Dr. Martens boots were popular with British punk and rock stars such as Sex Pistols, The Clash, and generally throughout the punk movement and other youth subcultures. Later they became popular also in the Grunge Movement originated in the United States, with artists like Kurt Cobain or Eddie Vedder.

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